Bay is proud to have been involved in developmental aid projects with the Episcopal Diocese of Texas in Central America and sub-Saharan Africa. He firmly believes in a "Local-to-Global" philosophy of change and community service.

In 1999, Bay served as deputy commander of a Hurricane Mitch recovery operation in Guatemala. Bay served five years on active duty in Germany and at Fort Hood in Texas.

He retired from the US Army Reserve in 2003, but was recalled to active duty and served in Iraq in 2004. For this tour of duty in Iraq, he was awarded the Bronze Star for meritorious service.

While in Iraq on active duty, NPR Radio had Bay record a commentary via satellite phone. The piece, "Of Sandstorms and Guarded Hope in Baghdad," can be heard here.

He makes speeches to various organizations. Past presentations cover such topics as the "Struggle for the Terms of Modernity," "Actionable Intelligence," and "The New Greatest Generation."

Additionally, Bay teaches a fall semester strategy and strategic theory course at the University of Texas for its Plan II Undergraduate Honors students.